For the 600 Congress project, I designed the initial brand identity, with the logo directly inspired by the building’s architecture. The branding was brought to life by incorporating architectural details throughout the system, creating a cohesive connection between the identity and the physical space. I also had the opportunity to design the environmental graphics and wayfinding signage. The project was especially rewarding as it involved close collaboration with the architecture firm and sign fabricator from concept through installation.
An additional phase of the 600 Congress project involved developing marketing materials to attract potential tenants. Using the established branding system, we designed large scale signage for the marketing suite and promotional installations throughout the space. We also created first floor window clings to generate excitement around the building and help build anticipation among potential tenants.
